The Texas Wildlife Association Foundation teamed with McCraw Design to market and promote another SOLD OUT event featuring Former First Lady Laura Bush. An integrated direct mail, social media and web campaign contributed to the success of the event hosted at the San Antonio JW Marriot. Mrs. Bush discussed the importance of land stewardship and it's direct correlation to the quality of life, economic growth and ecological integrity of Texas.

This Irish based logistics company needed help with its brand in the United States. Corporations didn't recognize their global capabilities or financial resources they offer. McCraw Design redesigned their external communications and collateral to relate better in the US market. The rollout of the new identity will launch in Dallas at their first big trade show with a new trade show booth and advertisements. Let SerCom Solutions transform your supply chain into a competitive advantage.

Some projects hit home closer than others. After the BP disaster in the gulf this one made us proud to work on. Friends of HRI asked us to redesign their logo, website and create fundraising collateral for the organization. Think deeper about their worthwhile efforts and donate at friendsofhri.org.

The Austin Advertising Federation decided to rebrand the professional advertising organization to better position for the future. Principal Shawn McCraw serves as the Brand Manager and oversees the direction of the new identity while wrangling the opinion of every major creative in Austin. McCraw Design established the brand guidelines to make sure the organization and creative partners are always on brand and partnered with SPD to create the new collateral. The new identity represents a creative network where individuals meet, learn, exchange ideas, and discover common ground. Open, accessible, not elitist. The logo is an ambigram as well, as it reads the same rotated 180 degrees. The organization has grown from 200 members to over 500 in a year and become one of the top 10 networking groups in Austin, Tx. In 2010 Austin Adfed won national chapter of the year! New York and LA never saw it coming...

McCraw Design was hired to extend the Hyperformix brand by developing a new concept for it's website banners and upcoming conference. Check out the new offers coming soon from Hyperformix.

Not every client project we take on is large in scale. Stonebrook Farm hired McCraw Design to redesign and add functionality to their existing website. New photography and a vintage theme will help communicate the peace, tranquility and hands on care experienced at a stay on Stonebrook Farm. From a good rocking chair to the lunker bass caught in one of the ponds...a good way to watch a glorious Texas sunset. 

Pharmacy BenefitDirect worked with McCraw Design to redesign their conference collateral, direct mail, booth and touch screen kiosk for their upcoming Pharmacy conference. We helped position them as a company who puts the client at the center of their business unlike their competitors. Themes of "Shell Games" and"Middlemen" aggressively communicated the PBD messages while a new design identity and graphics update helped get them noticed.

Amplify Credit Union needed help creating several campaigns to launch at the beginning of the new year. We developed three concepts in a tight, last minute situation for immediate rollout. We overdelivered because Amplify kept two of our three concepts for future usage. The campaign consist of web, flash, kiosks, collateral and electronic communications that encourage members to "Bank Less. Live More.". 

Gran Fiesta is the largest multi-day hispanic festival in the state of Texas. This premier fiesta pays tribute to the incredible influence Hispanic and Latin cultures have had on Texas and the Southwest. McCraw Design developed the visual identity, website and conference marketing. A deep understanding of the largest and fastest growing demographic in the world helps us make a connection to the audience. We hope to see you at this outdoor celebration of Latin music, art, and cuisine.