Breeder’s Best (BB) is the first Cannabis company to focus on developing intellectual property (IP) protection for independent plant breeders and licensing that diverse and unique IP to markets worldwide. McCraw Design was tasked with designing a catalog that the in-house team could update at will for various usage. Breeder’s Best benefit breeders, patients, growers, investors, and many other stakeholders by delivering genetics with many of the lesser known and rare cannabinoids, as well as desirable combinations of cannabinoids and terpenes. These special varieties are developed through traditional breeding techniques that achieve specific target chemical profiles and premium commercial products.