McCraw Design collaborated with the Livingston family to create a brand identity for their Wagyu beef company. Bucker Creek Ranch in the Texas Hill Country is over 20 years in the making. A small Wagyu ranch with big plans, selling the best Wagyu beef sticks and Wagyu jerky straight from the ranch to your home. Raising high-quality beef is time consuming but well worth the effort and the brand needed to reflect the philosophy and family investment.
The logo mark reflects a cattle brand with the dna of the owner Randy by incorporating his initials “R” and “L” to form a letter “B” representing Bucker Creek and Brooke of course. We started with that and moved on to a Shopify website to sell jerky, beef sticks and dry sausage. Simple, elegant and flexible were guiding principles for the brand. Functional from a farmers market to a high end steakhouse menu or resort. Execution has covered photography, digital, packaging, apparel and marketing collateral to date.
Every single item Bucker Creek Ranch offers enjoys a local following and we can’t wait for folks outside the area to try them. Try them all in 2022 at buckercreekranch.com!
