The world of Angus cattle breeding is growing cluttered with a look of sameness. If an organization communicates a homespun look with a side profile of a cow, it’s more difficult to raise awareness and meet sales goals. It’s important for the brand image to not only be professional, but to match the vision. McCraw Design designed a modern identity system for J|E Genetics that projects the strength of the industry while focusing on the importance of best in class genetics.
