Disney
When you think of The Walt Disney Company, chances are you think of a cartoon character or a theme park. However, today this company is a conglomerate that includes diverse entertainment brands such as ABC, ESPN, and much more.
And when you think of benefits packages, chances are you think of obligatory forms and legal disclaimers, rather than a communications tool that tells a story and strengthens your corporate culture.
In working with The Walt Disney Company, McCraw Design helped solidify its corporate communications in a way that leverages the personality and charisma of the flagship Disney brand, without obscuring or overshadowing the personalities of the other brands. This results in the ability to communicate across brands — and to nurture the attitude that every employee communication should be used to reinforce your corporate culture.
- Branding
- Illustration
- Photography