The nonprofit organization NAPA approached McCraw Design to help with its rebranding efforts. The commitment to strengthen NAPA’s image and recognizability was not taken lightly.
Having a name that clearly defined the organization was critical to the success. McCraw Design and the TLC staff worked tirelessly for six months to strengthen their position in the conservation community. The new name Texas Land Conservancy better captures the role regarding land conservation across the state. As part of the name change we developed a new logo mark for TLC, a website with transactional capabilities, collateral, events and marketing.
The award winning new identity was chosen out of 32,000+ entries to be published in the prestigious LogoLounge Volume 6.
We are very proud of the role NAPA has played in Texas land conservation. It is upon this fine reputation that Texas Land Conservancy will be building new levels across Texas.
