This year the annual luncheon for the Texas Wildlife Association was sold out again thanks to the marketing from McCraw Design. The event was held at the JW Marriott in San Antonio, Texas and featured filmmakers Ben Masters and Jay Kleburg taking guests behind the scenes of their upcoming movie The River and The Wall. The movie features a team of diverse adventurers who embarked on an epic 1,200 mile journey along the United States/Mexico border, down the Rio Grande to experience the vast landscapes before further construction of a border wall. McCraw Design created an integrated campaign with email, social media, web and an oversized print mailer featuring landscape and wildlife photography from the film.
During the horse, mountain bike, and canoe-powered journey, they encountered personal stories from both sides of the border, examined differing immigration viewpoints, and explored the impacts to wildlife, public lands, private landowners, and all who call the borderlands home.
Check out Ben and Jay’s website for the upcoming movie The River and The Wall.
